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Today, it appears that people are turning to a new model when it comes to responsible consumption: «consume less».</p>\n<p>This major evolution sounds the hour of sobriety for companies.</p>\n<p>Discover the article by Théo Tiret, Strategic Planner at Publicis Conseil, published in Stratégies : «<a href=\"https://cutt.ly/ZBt4TbG\">Brands facing the challenge of sobriety</a>».</p>"}},"title":null}],"visuelMajeur":{"visuel":{"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/nhn9o7wlyaa3/7mDHthQeJzW09ZBYg57wGh/ff207ab187b862da1ec4de294a26d961/The__o_Thiret.jpg?w=750&h=389&q=50&fm=webp 750w,\n//images.ctfassets.net/nhn9o7wlyaa3/7mDHthQeJzW09ZBYg57wGh/ff207ab187b862da1ec4de294a26d961/The__o_Thiret.jpg?w=1080&h=560&q=50&fm=webp 1080w,\n//images.ctfassets.net/nhn9o7wlyaa3/7mDHthQeJzW09ZBYg57wGh/ff207ab187b862da1ec4de294a26d961/The__o_Thiret.jpg?w=1366&h=709&q=50&fm=webp 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