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Publicis Conseil provides its strategic expertise and Prodigious shares its own expertise in the production of creative ideas.</p>\n<p>The first creative focus of this collaboration is the production of the new video clip by French rapper Benjamin Epps.  In this title, the artist from the RCA label, talks about his fears and doubts about watching himself of their future. In his video, Benjamin Epps faces camera, ages as he chain verses to finish thanks to artificial intelligence with the face of a 90-year-old man.</p>\n<p>The video was creatively designed by Publicis Conseil and then directed by Prodigious, the market production leader. For the occasion, he combined production strategy, craft and innovation, including the use of a new aging technique by AI.</p>"}},"title":null},{"__typename":"ContentfulFullWidthMedia","id":"8a1a8ccc-2f7b-53fc-b346-4582b6d3956c","visuel":{"gatsbyImageData":{"images":{"sources":[{"srcSet":"//images.ctfassets.net/nhn9o7wlyaa3/5Q50Gx34cbZIGROtqkZiUB/56c1d1f147b636b6fad34f80c9b17b6e/COVER_EPPS_jeune.png?w=750&h=750&q=50&fm=webp 750w,\n//images.ctfassets.net/nhn9o7wlyaa3/5Q50Gx34cbZIGROtqkZiUB/56c1d1f147b636b6fad34f80c9b17b6e/COVER_EPPS_jeune.png?w=1080&h=1080&q=50&fm=webp 1080w,\n//images.ctfassets.net/nhn9o7wlyaa3/5Q50Gx34cbZIGROtqkZiUB/56c1d1f147b636b6fad34f80c9b17b6e/COVER_EPPS_jeune.png?w=1366&h=1366&q=50&fm=webp 1366w,\n//images.ctfassets.net/nhn9o7wlyaa3/5Q50Gx34cbZIGROtqkZiUB/56c1d1f147b636b6fad34f80c9b17b6e/COVER_EPPS_jeune.png?w=1920&h=1920&q=50&fm=webp 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